广告的目的是将产品介绍给公众,激发购买欲望,引导消费,以利推销商品。可是并非所有的广告都能如愿以偿。原因往往不止一个,而广告用语如果欠妥,会使人们无动于衷甚至产生反感,使做广告的一片苦心付之流水。以下几种为广告用语所忌: 炫耀夸张,言过其实。有的广告喜欢用“风靡欧亚”、“誉满全球”,以及“最、最、最”之类的语句,似予唯有这些语词才能使人动心。其实不然。既然你已经“风靡欧亚”并且“誉满全球”,那么再做广告不 The purpose of advertising is to introduce products to the public, stimulate purchase desires, and guide consumption so as to facilitate the promotion of goods. However, not all advertisements can fulfill their wishes. There is often more than one reason, and if the language of the advertisement is not proper, people will remain indifferent or even resent, and the painstaking efforts of advertising can be drastic. The following are bogey words for advertising: Exaggeration, exaggeration. Some advertisements like to use the words “Wind Eurasia”, “Famous of the world”, and “most, most, most”, and it seems that only these words can make people tempted. actually not. Since you have already become “who is popular in Europe and Asia” and “famous for the world,” then advertising is not