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现代产品的设计,已不仅仅是产品外在形象和产品功效的设计。随着知识经济的到来,文化与企业、文化与经济的互动关系日愈密切,文化的力量日愈突出。因此,发掘自身的文化,研究自身文化,发展自身文化的价值,将文化融入产品的设计中,丰富产品的文化意蕴,提升产品的价值,已成了现代设计的探索与追求。书籍,作为人类文化的载体之一,在进行书籍装帧设计时,更应考虑到它的文化意蕴。
The design of modern products has become more than just the design of product’s external image and product’s function. With the advent of a knowledge-based economy, the interaction between culture and business, culture and economy has become increasingly closer and the power of culture has become increasingly prominent. Therefore, exploring its own culture, studying its own culture, developing the value of its own culture, incorporating culture into product design, enriching the cultural connotation of products and enhancing the value of products have become the exploration and pursuit of modern design. Books, as one of the carriers of human culture, should take into account its cultural connotation in the design of book binding.