一个好的企业或品牌须有一个好名称,“名正言顺”是俗语对它的合理解释。名称不仅仅是一个代号,它还有某种象征的意义,并蕴含着企业美好的希望。通常,新商品进入市场时,人们认识它、接受它,首先是通过它的名称。名称设计的好坏,对视觉传递和消费者心理,引起的联想差别很大,从而 A good business or brand must have a good name, “just” is the saying that its reasonable explanation. The name is not just a code name, it also has some symbolic meaning, and contains the good hope of the enterprise. Often, when a new product enters the market, people recognize it, accept it, first and foremost by its name. Name design is good or bad, the visual transmission and consumer psychology, caused by the association vary greatly,