云南省丽江市丽江古城始建于宋末元初,拥有规模庞大的古建筑群,距今已有800多年历史。目前,丽江古城有文物古建筑40个,其中国家级重点保护单位1个,省级重点保护单位12个,市级重点保护单位1个。1997年12月,丽江古城被联合国世界文化遗产组织列入世界文化遗产名录,成为中国首批受全人类共同承担保护责任的世界文化遗产城市。从20世纪90年代初,丽江瞄准绮丽的自然风光和多彩的民族文化,提出“旅游先导”发展战略,开始创立旅游文化品 Lijiang City, Yunnan Lijiang Ancient City was built in the late Song and early Yuan Dynasty, with a large ancient buildings, dating back over 800 years of history. At present, there are 40 ancient buildings in the ancient city of Lijiang, including 1 state-level key protection unit, 12 provincial-level key protection units and 1 municipal-level key protection unit. In December 1997, the ancient city of Lijiang was listed as a World Cultural Heritage by the UN World Cultural Heritage Organization and became one of the first cities in the world to inherit the responsibility of conservation by all human beings. Since the early 1990s, Lijiang aimed at beautiful natural scenery and colorful ethnic cultures, put forward the development strategy of “Pioneer of Tourism” and started to establish tourist cultural products