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产品的包装愈来愈华丽、繁杂,艳丽冲击的视觉元素易出现审美的不适。无印良品的包装设计出于对生态环境的考虑,以极简为设计主线,更加注重产品的本质属性,提升产品的自身价值。无印的包装在产品的设计中始终体现着人与自然和谐共存及可持续发展等概念的动态设计。在产品设计中尽可能使用自然生态的视觉元素和素材,用“少即是多”的设计思想简单却不简单地进行信息的传达,强调用有限的无折射无限的有的设计内容,体现着日本的美学思想。
Product packaging more and more gorgeous, complicated, gorgeous impact of visual elements prone to aesthetic discomfort. MUJI packaging design out of the consideration of the ecological environment, with minimalism as the main line of design, pay more attention to the essential attributes of the product, enhance the product’s own value. Unimprinted packaging in the design of the product always reflects the harmonious coexistence of man and nature and sustainable development concept of dynamic design. In the product design as much as possible the use of natural elements of the visual elements and materials, with “less is more ” design ideas simply but not simply convey the message, emphasizing the use of finite non-refractive infinite design content, Embodies the Japanese aesthetic thinking.