[案例评析]:下面这则汇源失利果汁市场案例说明,企业进入细分市场还要从以下几个角度去考虑。首先,企业要判断自己在市场中所处的位置,是市场的领导者还是市场的追随者以及是新进入者。其次,企业还要判定该市场是处于导入期、成长期、成熟期还是衷退期。再次,企业还必须明白,市场的一切都是处于动态的变化中的,企业应当不断创新,保持激情,跟着市场的变化,开发不同的产品, [Case Analysis]: The following case of the Huiyuan lost juice market shows that enterprises have to enter the market segment from the following perspectives to consider. First, companies must determine where they are in the market, whether they are market leaders or market followers, and are new entrants. Second, companies have to determine the market is in the import, growth, maturity, or a refund. Third, companies must also understand that everything in the market is in a dynamic state of change. Enterprises should innovate constantly and remain passionate. As the market changes, they will develop different products,