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本文通过文献资料、问卷调查、数理统计和比较研究法。对重庆市城镇居民与我国东部发达地区及西部地区的城镇居民的体育消费结构进行了比较研究和分析。结果表明:重庆市城镇居民体育消费水平仍处于中等偏下位置,消费结构很不合理,与东部地区还有很大的差距,通过研究,找出了影响重庆市城镇居民体育消费制约因素,并为改善体育消费结构、提高人民体育消费水平提出了可行性建议。
This article through the literature, questionnaires, mathematical statistics and comparative research. The urban residents in Chongqing and the developed areas in eastern and western regions of urban residents in the comparative study of sports consumption structure and analysis. The results show that: the urban residents in Chongqing are still in the middle-lower level of consumer spending, the consumption structure is unreasonable and there is still a long way to go to find out the factors that affect the consumption of urban residents in Chongqing. In order to improve the structure of sports consumption and improve the level of sports consumption of people put forward feasible suggestions.