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2012年,在我国乐器产业历经近10年的OEM经济模式增长后,欧债危机将乐器行业出口渐趋推离波峰。时至今日,依赖单纯贴牌致富的背后,我们发现乐器产业从单纯的科技创新,逐步改变思维模式,从产品品质向品牌文化转型。当产业结构升级和调整,以及资本运作新概念的进驻,我国的乐器产业再度站在发展的十字路口,如何重新定位乐器企业在文化产业中的社会角色?如何跳脱原有的传统经营思维,进行资源的嫁接和整合?这些课题都成为中国乐器协会第六届四次理事会议上行业同仁热议的市场话题。
In 2012, after the growth of the OEM economic model in China’s musical instrument industry for nearly 10 years, the debt crisis in the EU gradually pushed the export of the musical instrument industry off the crest. Nowadays, relying solely on making OEMs rich, we find that the musical instrument industry has changed its mode of thinking from a purely technological innovation to a transition from product quality to brand culture. How to reposition the social role of musical instrument enterprises in the cultural industry? How to get rid of the traditional thinking of the traditional management, Grafting and integration of resources? These topics have become the fourth session of the China Musical Instrument Association meeting of the industry colleagues on the hot topic of the market.