与上海文广集团一杆大旗下的分兵推进策略不同,分布在北京市场上的数字化力量显得更加多元化,这不仅指它们所依托的主体各有不同,所呈现的表现形式多种多样,还有它们搭建集成平台的不同思路,选择各异的战略合作方式,以及对盈利模式的探索都更异彩纷呈。一方面,携新技术生产力优势的新媒体以不可逆转的趋势,分割和渗透着传统媒体的受众市场与广告市场;另一方面,有内容和其它隐性优势的传统媒体开始以变危机为商机的思路与新媒体的技术与渠道平台对接。在政策助推下,在市场力量的推拉之间,谁更能集聚优势,打造最具影响力的集成平台——关于北京的话题,其影响力与示范性从来就不只局限于北京。 Different from the strategy of selling troops under the banner of Shanghai SMG, the digital power distributed in the Beijing market is more diversified. This means not only that the main bodies they rely on are different but also that the manifestations are varied and that Have different ideas to build an integrated platform for them, a variety of strategic cooperation options, as well as exploration of the profit model are more colorful. On the one hand, the new media that takes advantage of the productivity of new technologies divides and permeates the traditional media audiences and advertising markets with irreversible trends. On the other hand, the traditional media with content and other hidden advantages begin to take the crisis as a business opportunity The idea of ​​docking with the new media technology and channel platform. Under the help of policies, whoever can gather the strengths and create the most influential integration platform between the push and the pull of market forces - the influence and demonstration of Beijing’s topic has never been confined to Beijing.