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“全面二孩”政策实施已一年,根据清科研究中心的数据显示,我国婴童用品的消费总额正在由2万亿元向3万亿元迈进,如果从“妈妈经济”的角度来看广义的中国母婴市场(加上美妆、女性服饰、家居等)的话,这一规模将达到10万亿。高速成长的万亿市场大蛋糕,给包含母婴购物、母婴社区、母婴健康助手、母婴工具等细分领域的母婴行业带来了巨大的商业前景。各路资本纷纷看好投身其中,这其中不乏很多跨界的例子。比如,近日母婴在线问诊平台妈咪知道就对外正式
The “comprehensive two-child” policy has been implemented for one year. According to data from the Zero2IPO Research Center, the total consumption of baby products in China is now moving from 2 trillion yuan to 3 trillion yuan, if it is from the “mom economy”. From the point of view of the broad Chinese mother and baby market (plus beauty, women’s clothing, home, etc.), this scale will reach 10 trillion. The fast-growing trillion market cake has brought great commercial prospects to the maternal and infant industry, including mother and child shopping, mother and child community, maternal and child health aids, and maternal and child tools. Various capitals are eager to join them, including many cross-border examples. For example, Mummy, the mother-infant online consultation platform, recently learned that