营销者说所以大手笔投入电视和户外这两大平台,一个重要的原因是,微软不仅要向消费者传递消息,同时还要负责整个Windows8生态圈的舆论和士气打造。2012年,在消费市场上,微软的主要营销项目是Windows8和Surface的发布,其中Windows8从10月26日全球发布,涵盖了42个国家和市场,整个发布的时间一共持续22周。 Marketers say so generous into the two platforms TV and outdoor, an important reason is that Microsoft not only to pass the message to consumers, but also responsible for the entire Windows8 ecosystem of public opinion and morale to create. In 2012, in the consumer market, Microsoft’s main marketing project was the release of Windows 8 and Surface, with Windows 8 released globally on October 26, covering 42 countries and markets for a total of 22 weeks.