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有一则经典商业案例:美国沃尔玛超市的货架上,尿片和啤酒竟然放在一起出售。这两件毫不相干的商品为什么被摆在一起出售?原来,沃尔玛的工作人员在统计产品的销售信息时发现了一个奇怪的现象:每逢周末,连锁超市里的尿片和啤酒的销量总是很大。他们的工作人员调查的结果是:周末,美国有孩子的家庭中,太太经常嘱咐丈夫下班后为孩子买尿片,丈夫买好尿片,常常顺手带回自己爱喝的啤酒。因此,尿片和啤酒的销量往往一起增长。如果没有销售数据的记录,就不可能发现“尿片和啤酒”的销售奥秘,也就不会有这一销售创举。
There is a classic business case: the United States Wal-Mart supermarket shelves, diapers and beer actually put together for sale. Why did these two unrelated merchandise be put together for sale? Originally, Wal-Mart staff found a strange phenomenon in the sales information of the product: Every weekend, the total sales of diapers and beer in the supermarket chain It is great. As a result of their staff survey, on weekends, in the United States where families have children, the wife often asked her husband to buy diapers for children after get off work, and her husband bought diapers and often brought back the beers he loved. As a result, diapers and beer sales tend to grow together. Without a sales record, it’s impossible to discover the sales mystery of “diapers and beer,” and there’s no such thing as sales.