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以平价、简约形象著称的 lkea,满足了大多数消费者追求品质但不铺张的生活态度。这家来自瑞典小镇的家具公司,如何赢得全球消费者的一致好感?
Known as cheap, simple image lkea, to meet the majority of consumers seeking quality but not flagrant attitude to life. How does this furniture company from a small town in Sweden win the same favor with consumers around the world?