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本文论述了十堰日报传媒集团转型发展的实践策略,即思路前瞻化,超前谋划新媒体战略布局;内容本地化,打造新媒体核心竞争力;运营市场化,奠定新媒体运转的保障;终端移动化,抢占新媒体未来发展制高点;电子商务化,打造新媒体未来盈利点;经营多元化,打造新媒体综合竞争力。以期为媒体转型提供借鉴。
This article discusses Shiyan Daily Media Group restructuring and development of practical strategies, that is, forward thinking, planning the layout of new media ahead of schedule; content localization, creating a new media core competitiveness; operation of the market, laying the foundation for the operation of new media; Terminal Mobility , Seize the commanding height of the future development of new media; e-commerce to create a new profit point for the future of the new media; business diversification, create new media comprehensive competitiveness. With a view to provide reference for the media transformation.