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通过对标志中符号的分节研究,提出了标志符号单一分节与双重分节的产生过程,进一步探讨了运用元素重组的方法,运用语义同构的方法构建符号的标志。根据符号学理论,以中国人民银行标志、中国联合通信有限公司标志、西北科技出版社标志以及广东省博物馆标志等案例分别解读了单一分节与双重分节的设计表现,使符号系统在标志中得到新的实践拓展。
Through the study of the subdivision of the symbols in the logo, this paper puts forward the generation process of the single and double subdivisions of the logo, further explores the method of using the element reorganization and constructs the symbol of the symbol with the method of semantic isomorphism. According to the semiology theory, this paper interprets the design performance of single section and double section with the signs of People’s Bank of China, China United Telecommunications Co., Ltd. logo, Northwest Science and Technology Press and the Guangdong Provincial Museum signs etc, Get new practice to expand.