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在市场经济时代,商号已经成为企业信誉度的载体,是产品质量的代名词,也是企业拥有的一笔的无形资产,其本身就具有一定的商业价值。然而我国对于商号的保护尚存在法律漏洞。在当今社会,特别是中国加入WTO以后,对知名商号的侵权行为日益严重。社会关于要求用立法对商号进行保护的呼声也越来越高。本文对商号的法律保护做详细论述,以期达到我国对于商号法律保护制度的完善。
In the era of market economy, the firm has become a carrier of corporate reputation, synonymous with product quality and an intangible asset owned by the enterprise, which in itself has a certain commercial value. However, there are still legal loopholes in our country for the protection of firms. In today’s society, especially after China’s accession to the WTO, the infringement of well-known firms is worsening. There is also growing public demand for the protection of business names by legislation. This article discusses the legal protection of firms in detail, in order to reach our country for the legal system of firms to improve.