论文部分内容阅读
国美通过与上游厂家的深度合作,将实现从卖场经营模式到商品经营模式的转身。日前,国美电器宣布与三星电子签署一份“两年实现300亿元销售规模”的战略合作协议,根据该协议,双方将围绕“两年300亿元”的销售目标进行全方位的深度合作,产品线涵盖彩电、冰箱、洗衣机、空调、手机、摄像机、数码相机、笔记本电脑、显示器、家庭影院、打印机等在内的全线家电产品,合作范围涵盖加强企业精细化管理、营销理念分享、信息系统对接、市场信息共享、二三级市场拓展、物流资源共享、运营文化培训交流、优秀人员共享等多方面。
The country through the United States and the depth of upstream manufacturers cooperation will be achieved from the store business model to commodity business model of the turn. Recently, Gome announced the signing of a strategic cooperation agreement with Samsung Electronics to “achieve a sales volume of 30 billion yuan in two years”. Under the agreement, both parties will focus on the full range of sales targets of “two years of 30 billion yuan” Depth cooperation, the product line covers color TV sets, refrigerators, washing machines, air conditioners, mobile phones, camcorders, digital cameras, notebook computers, monitors, home theater, printers and other appliances, including the full range of home appliances, cooperation, including strengthening the management of refined management, marketing concepts Sharing, information system docking, market information sharing, second and third level market development, logistics and resource sharing, training and exchange of operational culture, excellent staff sharing and many other aspects.