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文章基于O2O大背景下,研究了一个寡头在线上和线下的投资策略,建立了线性的价格模型。最后,通过数值仿真更加直观地分析寡头在线上和线下的行为;分别对不加延迟、加入延迟以及只采用延迟策略研究了价格模型的利润获得,得出加入一定比率的延迟利润获取相对会大,会稳定一些。基于得出的结论,又对加入一定比率延迟的两种模型的线下线上成本变化进行了比较,得出在加入一定比率延迟时,无论是价格模型都会趋于其均衡态。
Based on the background of O2O, this paper studies an online and offline investment strategy of oligarchs and establishes a linear pricing model. Finally, through numerical simulation, we can analyze the online and offline oligopolistic behavior more intuitively. We study the profitability of the price model without delay, adding delay and using only the delay strategy. It is concluded that adding a certain percentage of the delayed profit acquisition will be relatively Large, will be more stable. Based on the conclusion, we compare the offline cost changes of the two models with a certain ratio delay, and find that when a certain ratio delay is added, the price model tends to be in equilibrium.