一.乘虚而入 实例:河北省周口地区味精厂生产的味精,质量优异,曾获得金奖。可是由于地方保护主义势力等因素的影响,推销到其它地区常常会碰到很大的阻力。某个城市一向是包销某一名牌味精,当地的副食品公司甚至发出通知,不许各个门市部经销其它牌子的味精。 周口地区味精厂派出的推销员,在对市场的摸底调查中发现,城郊的副食品商店不象城内的商店那样听上面的“招呼”,这可以作为一个突破 1. Take advantage of emptiness. Example: Monosodium glutamate produced by the MSG factory in Zhoukou District, Hebei Province is of excellent quality and has won a gold medal. However, due to factors such as the influence of local protectionist forces, it is often difficult to push sales to other regions. A certain city has always been underwriting a brand-name MSG, and local food companies have even issued notices that do not allow each outlet to distribute other brands of MSG. The salesman dispatched by the MSG factory in Zhoukou District discovered in a thorough investigation of the market that the suburban grocery store did not listen to the above “greet” like the shops in the city. This can be a breakthrough.