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隐喻在日常生活中无处不在,人类语言、思想与行为中都充满了隐喻思维。传统修辞学认为隐喻是一种修辞格。而认知语言学认为它不仅是一种语言现象,也是人类用其较为熟悉领域的经验来说明和解读较为陌生领域经验的一种认知活动。隐喻出现在各个领域,也经常出现在经济话语中。因此,本文试图使用Lakoff和Johnson的认知隐喻理论中的结构隐喻来分析经济话语中经济术语及经济活动的诸多语言现象,探索从新的视角对经济知识进行重新建构。
Metaphor is ubiquitous in everyday life, and human language, thought and behavior are full of metaphorical thinking. Traditional rhetoric considers metaphor as a rhetorical device. Cognitive linguistics thinks it is not only a linguistic phenomenon, but also a cognitive activity that human beings use to explain and interpret their experience in more unfamiliar fields with their more familiar domain experience. Metaphor appears in all fields, often in economic discourse. Therefore, this thesis tries to use the structural metaphors of Lakoff and Johnson's cognitive metaphor theory to analyze many linguistic phenomena of economic terms and economic activities in economic discourse, and to explore the reconstruction of economic knowledge from a new perspective.