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汽车营销是目前汽车产业中比较重要的环节,随着汽车整车市场的利润逐步下降,而竞争却越来越激烈。为了能够更好的推动汽车行业的发展,进而解决目前整车市场的困境,需要大力培养汽车营销人才,从而带动行业的发展。在营销专业中,汽车营销是相对比较热门的专业学科。但是,由于营销类的专业其实践经验要求较高,并且对市场行情把握要求相对苛刻。因此,在汽车营销课程教学方面,需要进行相应改革,才可以适应市场需求。因此,本文重点分析汽车营销课程的体验式教学模式改革。
Automobile marketing is the more important link in the automobile industry. As profits in the automobile market drop gradually, the competition is fiercer and fiercer. In order to be able to better promote the development of the automotive industry, thus solving the current predicament of the vehicle market, the need to vigorously train automotive marketing personnel, thus promoting the development of the industry. In the marketing profession, automobile marketing is a relatively popular professional discipline. However, due to the professional marketing of its practical experience demanding, and grasp the market is relatively demanding. Therefore, in the teaching of automotive marketing courses, the need for appropriate reforms in order to be able to adapt to market demand. Therefore, this article focuses on the reform of experiential teaching mode of auto marketing course.