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平衡计分卡是一种全新的绩效评价体系,其在美国和欧洲企业的应用取得了很大的成功,但国内企业应用较少,本文主要阐述平衡计分卡的概念及国内企业在战略管理中引入平衡计分卡的意义。
Balanced Scorecard is a brand new performance appraisal system. Its application in the United States and Europe has achieved great success, but domestic enterprises have less application. This article mainly elaborates the concept of Balanced Scorecard and the domestic enterprises’ In the introduction of the meaning of balanced scorecard.