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民俗文化旅游近年来备受旅游者青睐,以其独特的乡土文化气息吸引着各地的游客欣赏和体验旅游地文化风情。宝鸡民俗文化丰富多彩,种类繁多,但是民俗文化旅游发展滞后。主要是存在对相关旅游资源整合和挖掘力度不够以及宣传手段不足的问题,经过深入分析认为将民俗文化资源与自然旅游资源整合开发,建立品牌化营销理念,合理规划发展特色卫星城镇及形成政府保护引导、企业经营和居民参与共赢的发展模式才能够不断加强宝鸡民俗文化旅游发展实力。
Folk culture and tourism in recent years much favored by tourists, with its unique local culture to attract tourists around to enjoy and experience the cultural and tourist destinations. Baoji folk culture rich and varied, but the development of folk culture and tourism lags behind. Mainly there is the integration of tourism resources and mining efforts are not enough and means of propaganda is not enough, after in-depth analysis that the integration of folk culture resources and natural tourism resources development, the establishment of brand marketing concept, rational planning and development of satellite towns and the formation of government protection Guide, business and residents to participate in a win-win development model can continue to strengthen Baoji folk culture and tourism development.