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本研究从促进牡丹江市经济发展出发,运用文献资料法、问卷调查法、数理统计法等方法,对爱民区、阳明区、东安区、西安区四个社区老年人的体育消费态度、动机、消费水平、消费结构以及影响老年人体育消费的因素等问题进行了调查。本研究认为,牡丹江市区老年人的总体体育消费水平一般;体育消费以实物型消费为主;收入、传统消费观念是影响老年人体育消费的主要因素,相关部门应该积极引导,大力拓展老年人体育消费市场。
Based on the promotion of economic development in Mudanjiang Municipality, this study used the methods of literature, questionnaire and mathematical statistics to analyze the attitudes, motives, and attitudes of the elderly in the four communities of Aimin District, Yangming District, Dong’an District and Xi’an District, The level of consumption, the structure of consumption and the factors that affect the sports consumption of the elderly. This study suggests that the overall level of physical consumption of the elderly in Mudanjiang urban area is generally high; the consumption of physical education is mainly physical consumption; the concept of income and traditional consumption is the main factor affecting the consumption of senior citizens. Relevant departments should actively guide and vigorously develop the elderly Sports consumer market.