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承德市的旅游业近几年快速发展,旅游业网络营销也得到了一定程度的发展。但受区域经济发展水平、政府管理和引导机制、行业营销管理水平的限制,承德市大部分旅游企业表现出网络营销意识不足,网络营销体系不健全、网络营销策略不系统、不规范等问题,不同的旅游企业其营销活动多采取各自分散的网络营销方式,部分旅游营销网站的建设和定位不规范等方面的问题。
Chengde’s tourism industry has developed rapidly in recent years, and tourism network marketing has also been developed to a certain extent. However, due to the restriction of the level of regional economic development, government management and guidance mechanism, and the level of marketing management in the industry, most of the tourism enterprises in Chengde City show problems such as lack of awareness of online marketing, inadequate network marketing system, unsystematic network marketing strategy and non-standardization. Different travel enterprises to take their marketing activities and more decentralized network marketing, part of the construction and marketing of travel marketing site is not standardized and other aspects of the problem.