随着市场竞争力的不断增强,平面设计作为一种特殊的宣传手段,其在产品宣传当中的作用越来越重要,因此本文以视觉审美要素在平面设计中的构建分析,进而从平面设计的基本内容入手,在了解平面设计的含义和发展基础上,对其构成元素进行分析,虽有详细探讨这些要素之间所具有的审美特点,最后对其搭建进行总结,为更有效的促进平面设计的发展垫定基础。 As the market competitiveness continues to increase, graphic design as a special means of publicity, its role in product promotion is more and more important, so this article builds the visual aesthetic elements in the graphic design analysis, and then from the graphic design Based on the understanding of the meaning and development of graphic design, based on the analysis of its constituent elements, although the aesthetic characteristics of these elements have been discussed in detail, and finally concluded its construction, in order to more effectively promote the graphic design The development of pad set the foundation.