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本文通过对国内外知名品牌价值之比较 ,提出一种网络优势评估分析方法。在此基础上 ,探讨了世界著名公司之所以品牌知名度高 ,其本质特征在于公司在网络中占据核心地位 ,并提出了对我国企业利用网络发展品牌的有关设想。
This article presents a network strength assessment analysis method by comparing the value of well-known brands at home and abroad. On this basis, the reason why the world-famous companies have high brand awareness is discussed. The essential characteristics of the company are that the company occupies a core position in the network, and put forward the relevant ideas for the use of the Internet to develop brands in China’s enterprises.