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随着我国社会主义市场经济的起步,商品经济的大潮正铺天盖地般涌来。与此同时,历来只作为一种精神追求的文化艺术也走向了市场,兼有了商品性。当张艺谋的电影在海外频频获奖的消息传来时,人们注意到:获奖影片的版权属于海外的投资商。 1993年春节前夕,由北京文化艺术音像出版社录制的40集长篇室内剧《爱你没商量》被中央电视台以350万元的高价购得首播权,并成为大陆第一部在中央电视台黄金时间播出的室内剧。尽管人们对《爱》剧褒
With the start of our socialist market economy, the tide of the commodity economy is pouring into power. At the same time, the culture and art, which has traditionally been pursued only as a spirit, has also entered the market with both commerciality. When Zhang Yimou’s films were frequently rewarded overseas, it was noticed that the award-winning films belonged to overseas investors. On the eve of the Spring Festival of 1993, a 40-episode long-haired in-house drama “I Love You” recorded by Beijing Culture & Art Audiovisual Press was purchased by CCTV for a nominal fee of 3.5 million yuan and became the first mainland broadcast on CCTV prime time Out of the room drama. Although people praise “love” drama