面对2011,中国服装市场虽有增长空间,却又很难判断市场的变化,市场的天平将往哪个方向摆动?在既有的传统销售格局下,新媒体营销渠道的出现、新兴消费观念和习惯的建立与当下服装品牌所掌控资源的角力,让我们不得不重新审视市场。 Faced with 2011, although there is room for growth in the Chinese apparel market, it is difficult to judge the changes in the market. In which direction will the balance of the market swing? In the existing traditional sales pattern, the emergence of new media marketing channels, emerging consumer attitudes and Habit of establishing the current resources under the control of clothing brands and the wrestling, so we have to re-examine the market.