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本文对2004年7月至2006年6月辖区内4份主要报纸的药品广告进行持续两年不间断的监测、统计,分析违法药品广告的构成及问题产生的原因,并根据实际情况拟定措施进行整治,通过两年的综合治理,辖区内的违法药品广告减少了92%,取得明显成效。
This article monitors the drug advertisements of 4 major newspapers in the area from July 2004 to June 2006 on a continuous basis for two years and statistically analyzes the composition of illegal drug advertisements and the causes of the problems and formulates the measures according to the actual situation Through remediation, through two years of comprehensive management, the number of illegal drug advertisements in the area has been reduced by 92% and remarkable results have been achieved.