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旅游已成为人们的生活的一部分,目前市场竞争激烈,同质化产品遍布,如何启动市场吸引潜在客人,本文作者在具体工作中尝试将市场营销学原理(几种不同的营销手段)创新挖掘旅游目的地的旅游吸引物,有效的向客源地的市场展示推介,成功吸引客人前往旅游目的地——香港、澳门。
Tourism has become part of people’s lives. At present, due to fierce competition in the market, homogenized products, and how to start the market to attract potential customers, the author tries to find a way to innovate and tap the principles of marketing (several different marketing measures) Destination attraction, effective presentation to the market to attract tourists, successfully attract customers to travel destinations - Hong Kong and Macao.