对如何科学而有效地获取真实的网络民意进行了研究。认为收集网络民意要注意客观存在的“数字鸿沟”、人为的信息过滤、匿名制带来的不负责任言论等三个因素,同时要注意识辨难于分辨的“软文”和“网络推手”两个陷阱;着重分析了主动设置平台和广泛收集两种网络民意收集方式的优缺点。 Research on how to obtain real network public opinion scientifically and effectively. The author thinks that it is necessary to pay attention to the three factors of “digital divide”, artificial information filtering and irresponsible remarks caused by anonymity in collecting network public opinions. At the same time, attention should be paid to identify “soft articles” and “ ”Network push hands" two traps; focusing on the analysis of the initiative to set up a platform and extensive collection of the advantages and disadvantages of the two network public opinion collection methods.