“形象工程”、“方阵工程”、“标志工程”,这三大工程抓住了,搞好了,报刊业就能健康发展。 一、关于“形象工程”。我国的报刊历来都以良好形象深扎在读者心中,报刊社的采编人员也以“人类灵魂的工程师”的良好形象铭刻在人民群众的脑海里。然而,近几年来,不少报刊在读者心中的形象不那么好了。报刊队伍中的个别成员因素质较差,违规犯纪行为 “Image Project”, “Square Project”, “Logo Project”, these three major projects have been grasped. If we do a good job, the newspaper industry will develop healthily. First, on the “image project.” The newspapers and periodicals in our country have always been deeply rooted in the minds of readers with a good image. The editorial staff of the newspapers and periodicals are also engraved in the minds of the masses with the good image of “Engineers of the Human Soul.” However, in recent years, many newspapers are not as well-known in the readers’ minds. The individual members of the newspaper team are poor in quality and violate the rules of breaking the rules