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德国邮政敦豪开展的一项最新全球电子商务调查肯定了公司的最新战略发展重点,同时认为理解不同国家市场之间的文化和机构差异非常重要。调查报告名为《购遍全球》,提供了美洲、欧洲、亚洲和澳洲等地区共20个国家消费者的网上购物习惯和投递预期的经验数据,同时确定了各国之间存在的显著差异,例如在付款方式的接受程度方面,概括描述了典型顾客的购物过程,对特定市场的特点有了更深刻的了解。2013年全球远程销售市场价值为6 160亿美元,
A recent global e-commerce survey conducted by Deutsche Post DHL confirms the company’s latest strategic development priorities and at the same time considers it important to understand the cultural and institutional differences between markets in different countries. The survey, called Global Buy, provides online shopping habits and expected delivery experience data for consumers in 20 countries in the Americas, Europe, Asia and Australia, as well as identifying significant differences between countries, such as In terms of the acceptability of the payment method, the typical customer’s shopping process is generally described, and the characteristics of a particular market are better understood. The value of the global telemarketing market in 2013 was $ 616 billion,