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针对我国经济转型期及文化体制改革中科技期刊面临的挑战与机遇,标准化期刊不断从学术期刊单体、单一的经营模式向规模化、媒体化经营模式转变。本文运用经济学中范围经济的理念全面分析产业价值链核心资源与技术的优化组合,结合标准化期刊的经营实践,从构建合理化产品架构、扩大影响力、活动策划、增值服务策划、技术支撑、产业价值链服务等方面对标准化期刊媒体化经营模式进行了介绍。
In response to the challenges and opportunities that sci-tech periodicals face in China’s economic transition and cultural system reform, standardized periodicals continue to shift from academic journals, single business models to large-scale and media-based business models. In this paper, the concept of range economy in economics is used to comprehensively analyze the optimal combination of core resources and technologies in the industrial value chain. In combination with the management practices of standardized periodicals, from the perspective of building a rationalized product structure and expanding influence, activity planning, value-added service planning, technical support, Value chain services and other aspects of standardized journal media management mode were introduced.