处于激烈竞争环境中的电视传媒，近几年悄然兴起了“包装”热。各种新观点、新举措、新作品大量涌现，使电视好看了许多。然而，研读种种“包装”论述后，发现大家对“包装”各有所指，涉及面很广，得不出确切概念。为此，试作以下思考，试图理清思路。 　　一、“包装”是怎么演变来 Television media in a highly competitive environment has quietly risen in recent years. A variety of new ideas, new initiatives, new works have emerged in large numbers, so that television a lot of good looks. However, after studying all kinds of “packaging” discussion, we found that everyone refers to “packaging ”, covering a wide range, not the exact concept. To this end, try the following thinking, trying to sort out ideas. First, “package ” is how to evolve