一、广告噪音表现 众所周知,不论是按什么标准划分的哪一类型广告,也不论是什么内容的广告,其使用都应实现两方面效果:一是传播效果,二是促销效果,前者是基础,后者是目的,前者要为后者服务。因此,广告噪音也表现为两类:影响信息传播的噪音和影响促进销售的噪音。 First, the advertising noise performance As we all know, no matter what the standard is divided by what type of advertising, no matter what the content of advertising, its use should achieve two effects: First, the dissemination of results, the second is the promotional effect, the former is the basis, The latter is the purpose, the former to serve the latter. Therefore, there are two types of advertising noise: noise that affects the dissemination of information and noise that drives sales.