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公共关系是企业获取作为经营决策依据的信息的重要手段,又是提高企业信誉的投资和促进企业销售的艺术。公共关系是现代企业经营管理的一个基本组成部分。
Public relations is an important means by which enterprises obtain information that serves as a basis for business decision making. It is also an art that enhances the credibility of an enterprise and promotes its sales. Public relations is an essential part of modern enterprise management.