在移动互联网时代,传播形态已从大众传播转向受众传播,从碎片化向主场景转化,同时,在传播的过程中,移动互联网让网络文明回归社群时代,且社区、社群对用户决策的影响越来越大,粉丝经济、场景、连接等都成为社群时代的重要标签,为更多的品牌创造了与消费者连接的最便捷路径。 In the era of mobile Internet, the form of communication has shifted from mass communication to audience transmission, from fragmentation to main scene conversion. At the same time, in the process of communication, mobile internet has brought cyber civilization back to the age of the community, and community and community make decisions on users Increasing influence, fans economy, scenes, connections, etc. have become an important label of the community era, for more brands to create the most convenient path to connect with consumers.