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实行政府主导下的旅游发展模式,这是我国三十多年来旅游快速发展的重要经验。但面对大旅游的发展新要求,目前的旅游管理体制也越来越暴露出各种体制性的负面影响,引发了一些地方省市的改革探索。本文基于上海、桂林、杭州、北京和江西等省市旅游委改革经验模式的回顾,比较分析了粤北韶关市某区旅游委的具体改革案例,总结了各地旅游委改革的三种路径选择。认为旅游委的改革,需要深入理解当今旅游治理的转向,根据本地实际,选择合适的制度安排,推进本地区大旅游的发展。
The implementation of the government-led tourism development model is an important experience of the rapid development of tourism in our country over the past 30 years. However, in the face of the new requirements for the development of big tourism, the current tourism management system has also exposed more and more various institutional negative influences and triggered the reform of some local provinces and cities. Based on the retrospect of the experience mode of the reform of tourism commissions in Shanghai, Guilin, Hangzhou, Beijing and Jiangxi provinces, this paper analyzes the specific reform cases of the tourism commissions in some districts of Shaoguan City in northern Guangdong and summarizes the three ways to reform the tourism commissions. In the view of the reform of the Tourism Commission, it is necessary to have a deep understanding of the current trend of tourism administration and to choose the appropriate institutional arrangements to promote the development of major tourism in the region according to local conditions.