随着互联网的快速发展,电子商务在人们的生活中起着越来越重要的作用,已经成为促进旅游业的迅速发展的新动力。海南省要抓住建设国际旅游岛的契机,把旅游电子商务与海南的旅游相结合,促进海南国际旅游岛建设的更好更快。本文指出了研究海南旅游电子商务的意义,分析了当前海南旅游电子商务的现状和存在问题,并且给出了相应的发展策略。 With the rapid development of the Internet, e-commerce plays an increasingly important role in people’s lives and has become a new impetus to the rapid development of tourism. Hainan Province should seize the opportunity of building an international tourism island and combine the tourism e-commerce with the tourism in Hainan to promote the construction of Hainan’s international tourism island better and faster. This paper points out the significance of studying tourism e-commerce in Hainan, analyzes the current status and existing problems of tourism e-commerce in Hainan, and gives the corresponding development strategies.