接受美学是兴起于 2 0世纪 6 0年代中期的一种文学理论 ,是以读者的文学接受为旨归 ,研究读者对作品接受过程中的一系列因素和规律的方法论体系 ,接受美学虽然是一种文学理论 ,但它同样适用于其他艺术。文章从接受美学角度对电视接受过程进行了研究。 Accepting Aesthetics is a kind of literary theory that rose in the mid-1960s. It is based on readers’ acceptance of literature, and is a methodological system to study a series of factors and rules of readers in acceptance of works. Although receiving aesthetics is one Literary theory, but it also applies to other arts. The article studied the process of television acceptance from the perspective of reception aesthetics.