模因论关注的是文化的进化和传承。关联理论的翻译注重语境和译文读者的理解,成功的模因能够帮助译者达到预期的最佳关联性,进而达到理想的翻译效果。 Memetics is concerned with the evolution and inheritance of culture. The translation of relevance theory pays attention to the understanding of context and the readers of translation. The successful memes can help the translator achieve the expected optimal relevance and achieve the desired translation effect.