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当前,特色效益农业的研究和发展一直是政府和相关学者关注的热点,已有的视角主要是从产业经济、地理标志法律保护制度以及农产品地理标志利用与经济发展方面等方面,也还需从市场需求角度来探讨地标产品的建设。为此,立足于涪陵品种丰富的地理标志及特色农产品,梳理目前涪陵区地理标志及特色农产品开发利用现状,从品牌营销的角度提出相关策略及建议,以期促进涪陵特色效益农业的快速发展,助推品牌涪陵工程建设,提升涪陵特色农产品及城市竞争力。
Currently, the research and development of agriculture with special benefits have always been the focus of attention of government and relevant scholars. The existing perspectives mainly focus on industrial economy, the legal protection of geographical indications and the utilization of geographical indications of agricultural products and economic development. Market demand perspective to explore the landmark product construction. Therefore, based on the rich geographical indications and characteristic agricultural products of Fuling, combing the present situation of development and utilization of geographical indications and specialty agricultural products in Fuling, the paper puts forward some strategies and suggestions from the perspective of brand marketing so as to promote the rapid development of Fuling characteristic agriculture, Push brand Fuling project construction, improve Fuling characteristics of agricultural products and urban competitiveness.