近年来,大学生就业难的问题上已经显得异常突出;国家政策引导,大学生转变就业观念,成为了解决新农村建设人才匮乏的先决条件,也是拓宽大学生就业的渠道必然要求。分析西部农村大学生回乡创业资源的优势与劣势,提出了相应的促进西部农村大学生的引导措施。 In recent years, the employment of college students has become very difficult on the issue has become very prominent; national policy guidance, college students employment concept has become a prerequisite for solving the shortage of new rural construction personnel, but also to broaden the channels for employment of students inevitable requirements. This paper analyzes the advantages and disadvantages of returning rural entrepreneurship resources in western rural areas and puts forward the corresponding guiding measures to promote the rural students in Western China.