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印度飞饼、马来西亚烙饼、台式手抓饼……近几年来,速冻饼类产品逐渐成为很多中小食品企业在产品差异化上寻求突破的一个方向。面对市场上的速冻饼类产品越来越多的现状,试问这类产品的消费环境是否成熟,中小企业通过它实现行业突破是否可行,真正的突破方向在哪里?在差异化上寻求突破作为三全、思念的大本营,郑州因为聚集了我国大大小小的众多速冻食品企业,被业内称为“速冻之都”。河南一生缘食品有限公司(以下简称一生缘)就是众多中小速冻食品企业中的一员,同众多企业最初的发展思路一样,一生缘最初也是跟着大企业在水饺、汤圆等传统速冻食品领域前行。伴随着整个速冻食品行业的发展,企业的经营情况倒也说得过去,但在水饺、汤圆等产品行业格局已经比较稳定的当下,一些地方性的中小企业尤其是河南的企业,即使做再长时间也很难实现质的飞跃。
India fly cake, Malaysia flapjack, desktop cake grasping cake ... ... In recent years, the quick-frozen cake products has gradually become a lot of small and medium food companies in the product differentiation to seek a breakthrough in a direction. The face of the market more and more frozen cake products status quo, ask whether the consumption environment for such products is mature, whether it is feasible for SMEs to achieve industry breakthroughs, the real breakthrough in where? Seeking a breakthrough in differentiation as a Sanquan, miss the base camp, Zhengzhou, as many large and small gathering of our large number of quick-frozen food businesses, the industry is known as the “frozen capital.” Henan life margin Food Co., Ltd. (hereinafter referred to as life margin) is a large number of small and medium-sized frozen food companies, with many companies initial development ideas, like a lifetime edge is also followed by large enterprises in the dumplings, rice dumplings and other traditional quick-frozen food field forward . With the development of the whole frozen food industry, the operation of the enterprise is indeed justified. However, some products such as dumplings and glutinous rice dumpling have been relatively stable in the current market. Some local SMEs, especially Henan enterprises, Difficult to achieve a qualitative leap.