SWOT分析是一种企业内部分析方法,即通过组织自身的既定内在条件进行分析,找出组织内部的优势、劣势、掌握外部机会,规避风险,从而制定最适宜的战略的方法。相比较其他的分析方法,SWOT分析具有显著的结构化、系统性等优秀的特征,并且能够用系统的思想将看似独立的因素相互匹配起来进行综合分 SWOT analysis is an enterprise internal analysis method, that is, through the organization’s inherent inherent conditions analysis, identify the advantages and disadvantages within the organization, grasp the external opportunities, to avoid risks, so as to formulate the most appropriate strategy. Compared with other analysis methods, SWOT analysis has significant structural, systematic and other excellent features, and can use the system of thinking will seemingly independent factors matched to each other