新媒体环境下的危机公关应对,要抓对点,找对路。在纸媒等传统媒体时代,企业只要平时将媒体和相关职能部门的关系维护好就可以了。在危机事件发生时,第一时间通过媒体和职能部门控制住消息源头,然后争取时间迅速做好危机公关,消除危机消息源。但在微博、微信等社会化媒体时代,消息源呈现碎片化,传播途径变得多元化,传播速度更是病毒化。在 Public relations crisis response in the new media environment, we must grasp the right point, find the right path. In the era of traditional media such as paper media, enterprises usually maintain the relationship between the media and relevant functional departments as long as they can. In the event of a crisis, the first time through the media and functional departments to control the source of the news, and then strive to quickly make a good public relations crisis, eliminate the source of the crisis. However, in the era of social media such as Weibo and WeChat, the sources of information have become fragmented, the channels of transmission have become diversified, and the speed of transmission has become even more viral. in