在世界刚刚进入21世纪不久,人口老龄化已经成为世界各国必须面对的一项重大挑战。然而这对企业来说,却意味着一个藏金蕴银的大市场。如何从这个被称为“银发市场”的行业里淘到金子?众多商界精英、风投名企、甚至是大型国有企业都不敢试水,这究竟是为什么呢?目前,对老年人市场的研究、分析比较多,也引起了不少企业的重视,但在老年人市场开拓方面进展不大。据报道,重阳节某市民想买一把普通的拐杖给父母,可l14登记的电话中没有一家 Shortly after the world entered the 21st century, the aging of the population has become a major challenge that all countries in the world must face. However, this means to the enterprise a large market of gold silver deposits. How to get gold from this industry called “silver market”? Many business elites, venture capital enterprises and even large state-owned enterprises are afraid to test the water. Why? At present, Market research, more analysis, but also attracted the attention of many companies, but little progress has been made in the market for the elderly. It is reported that a citizen of Chung Yeung Festival want to buy an ordinary crutch to their parents, but no one can register the phone l14