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当今时代,互联网作为思想文化信息的集散地和社会舆论的放大器,已成为高校师生获取知识信息、进行思想交流的重要渠道和平台,大学生更是网络世界的主力军。近年来,涉及高校的网络舆情呈现出日益增多的趋势,但各高校应对网络舆情的能力却参差不齐。如何在微时代更好应对网络舆情,有效引导网络舆论传播,刻不容缓。
In today’s era, the Internet, as a distribution center for ideological and cultural information and an amplifier for public opinion, has become an important channel and platform for university teachers and students to acquire knowledge and exchange ideas. Students are more and more the main force in the online world. In recent years, the network public opinion involving colleges and universities has shown a growing trend, but the ability of various colleges and universities to deal with online public opinion is uneven. How to better deal with the public opinion on the Internet in the micro era and effectively guide the spread of the public opinion on the Internet are urgent.